Maison Soksi
Putting Product Expression at the Heart of E-commerce
For Maison Soksi, colour, transparency and pattern come into focus when hosiery is worn. We designed an e-commerce experience that puts these qualities centre stage, combining expressive photography, vertical navigation and flexible editorial layouts to connect the brand’s experimental aesthetic with the needs of international online retail.
Founded in February 2019 by Italian designer Andrea Giorgini, Maison Soksi brings together Italian craftsmanship and underground fashion culture. Collections are designed in Milan and produced in Mantua and Venice. Across tights, socks and over-the-knee styles, saturated colours, graphic patterns and transparency make hosiery a defining element of the look. In 2020, we were commissioned to create the brand’s e-commerce platform for an international audience.
The products themselves informed the digital experience. In the Essential line, pigment density affects how colour appears against the skin, while other designs reveal their geometry and transparency when worn. Photography became the foundation of the interface, giving colour, texture and material details the attention they deserve while keeping the path to purchase clear.
Product listings unfold through sequences of photographed legs against minimal backgrounds, creating an almost surreal graphic rhythm. Verticality shapes the browsing experience, from the progressive reveal of products to large-scale images on product pages, where details emerge as users scroll. Horizontal menus introduce a contrasting direction, giving the interface a distinctive character without compromising intuitive navigation.
For the homepage and lookbook, we developed flexible editorial modules to accommodate campaign photography in different sizes and proportions. Seasonal imagery can reshape the composition without requiring a new layout. A minimal header, carefully controlled spacing and concise copy give the photographs room to express the contrast between luxury refinement and Maison Soksi’s raw, club-influenced aesthetic.
Our work covered information architecture, UX/UI design, development and SEO copywriting. We also coordinated with external technical and logistics partners to address the operational requirements of cross-border e-commerce.
The result brings seasonal campaigns, product discovery and purchasing into a connected experience. Every interaction is designed around the garments, keeping Maison Soksi’s visual language and Italian craftsmanship at the centre of the shopping journey.
IN BRIEF
Information Architecture
UX/UI
E-Commerce Development
SEO Copywriting
CREDITS
Photo: Valentin Herfray
For Maison Soksi, colour, transparency and pattern come into focus when hosiery is worn. We designed an e-commerce experience that puts these qualities centre stage, combining expressive photography, vertical navigation and flexible editorial layouts to connect the brand’s experimental aesthetic with the needs of international online retail.
Founded in February 2019 by Italian designer Andrea Giorgini, Maison Soksi brings together Italian craftsmanship and underground fashion culture. Collections are designed in Milan and produced in Mantua and Venice. Across tights, socks and over-the-knee styles, saturated colours, graphic patterns and transparency make hosiery a defining element of the look. In 2020, we were commissioned to create the brand’s e-commerce platform for an international audience.
The products themselves informed the digital experience. In the Essential line, pigment density affects how colour appears against the skin, while other designs reveal their geometry and transparency when worn. Photography became the foundation of the interface, giving colour, texture and material details the attention they deserve while keeping the path to purchase clear.
Product listings unfold through sequences of photographed legs against minimal backgrounds, creating an almost surreal graphic rhythm. Verticality shapes the browsing experience, from the progressive reveal of products to large-scale images on product pages, where details emerge as users scroll. Horizontal menus introduce a contrasting direction, giving the interface a distinctive character without compromising intuitive navigation.
For the homepage and lookbook, we developed flexible editorial modules to accommodate campaign photography in different sizes and proportions. Seasonal imagery can reshape the composition without requiring a new layout. A minimal header, carefully controlled spacing and concise copy give the photographs room to express the contrast between luxury refinement and Maison Soksi’s raw, club-influenced aesthetic.
Our work covered information architecture, UX/UI design, development and SEO copywriting. We also coordinated with external technical and logistics partners to address the operational requirements of cross-border e-commerce.
The result brings seasonal campaigns, product discovery and purchasing into a connected experience. Every interaction is designed around the garments, keeping Maison Soksi’s visual language and Italian craftsmanship at the centre of the shopping journey.
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