Alanui
A Digital Journey Through Craftsmanship and Discovery
Alanui’s signature cashmere cardigans embody the brand’s nomadic spirit through intricate jacquards, generous proportions and exceptional craftsmanship. We translated these qualities into an e-commerce experience shaped by editorial photography, material details and carefully designed interactions, with particular attention to mobile shopping.
Founded in 2016 by Carlotta and Nicolò Oddi, Alanui takes its name from the Hawaiian word for “broad path”. Its oversized, fringed cashmere cardigan has become emblematic of a luxury label built around travel and Italian craftsmanship. Made in Italy from fine yarns, its elaborate jacquard patterns involve techniques that can require up to fourteen hours of handwork. In 2020, the brand commissioned us to bring this distinctive identity into its online store.
Inspired by the format of a travel journal, we developed an editorial approach to product listings. Large-scale photographs, varied proportions and shifting compositions introduced a rhythm drawn from Alanui’s campaigns. Immersive imagery and close-up views brought jacquard textures, fringes and finishing details into focus, while a minimal interface gave the collections room to breathe.
For mobile, we designed product pages around two independent swipe areas. One is dedicated to photography; the other contains product information and controls for selecting sizes, colours and variants. Visitors can explore each garment visually while keeping essential shopping functions within easy reach.
Our contribution covered information architecture, UX/UI design and a dedicated design system. Working within Farfetch’s technical framework, we collaborated closely with the development team to oversee implementation, test interactions and ensure fidelity to the designs. Readability and accessibility informed our decisions throughout.
The resulting platform combines an adaptable structure for evolving collections with a distinctive way to explore Alanui’s craftsmanship, imagery and nomadic spirit.
IN BRIEF
UX/UI
Information Architecture
Prototyping
Design System
Alanui’s signature cashmere cardigans embody the brand’s nomadic spirit through intricate jacquards, generous proportions and exceptional craftsmanship. We translated these qualities into an e-commerce experience shaped by editorial photography, material details and carefully designed interactions, with particular attention to mobile shopping.
Founded in 2016 by Carlotta and Nicolò Oddi, Alanui takes its name from the Hawaiian word for “broad path”. Its oversized, fringed cashmere cardigan has become emblematic of a luxury label built around travel and Italian craftsmanship. Made in Italy from fine yarns, its elaborate jacquard patterns involve techniques that can require up to fourteen hours of handwork. In 2020, the brand commissioned us to bring this distinctive identity into its online store.
Inspired by the format of a travel journal, we developed an editorial approach to product listings. Large-scale photographs, varied proportions and shifting compositions introduced a rhythm drawn from Alanui’s campaigns. Immersive imagery and close-up views brought jacquard textures, fringes and finishing details into focus, while a minimal interface gave the collections room to breathe.
For mobile, we designed product pages around two independent swipe areas. One is dedicated to photography; the other contains product information and controls for selecting sizes, colours and variants. Visitors can explore each garment visually while keeping essential shopping functions within easy reach.
Our contribution covered information architecture, UX/UI design and a dedicated design system. Working within Farfetch’s technical framework, we collaborated closely with the development team to oversee implementation, test interactions and ensure fidelity to the designs. Readability and accessibility informed our decisions throughout.
The resulting platform combines an adaptable structure for evolving collections with a distinctive way to explore Alanui’s craftsmanship, imagery and nomadic spirit.
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