Casa Rosina
A Contemporary Take on the Italian Art of Living
Casa Rosina brings a family memory into a contemporary vision of Italian hospitality. For a dining concept conceived in Madonna di Campiglio with ambitions beyond the Alps, we developed a brand identity inspired by the dolce vita and the simple pleasure of being together.
Created by AM Holding within the Campiglio Plaza development by Roseto Experience, Casa Rosina takes its name from the founder’s grandmother. The restaurant combines this intimate inspiration with a sophisticated approach to hospitality. Its menu brings together sea and mountain, with an emphasis on fresh ingredients, sharing dishes and conviviality. In 2026, we joined the project to develop its brand strategy, visual and verbal identity.
Casa Rosina was conceived as a hospitality concept capable of expanding from Alpine resorts to coastal destinations. Its identity therefore needed a cultural foundation that could resonate across different settings. We found that direction in the Italian dolce vita, developing the positioning “L’arte di stare insieme”, the art of being together. Human relationships and the pleasure of shared experiences became central to the brand.
We translated this territory into six defining values: timeless elegance, refined hedonism, everyday beauty, conviviality, sophisticated irony and the pleasure of taking time. Inspired by Italian social life in the 1950s and 1960s, the brand narrative reinterprets that atmosphere through a contemporary lens. The verbal identity combines warmth and familiarity with the confidence of refined hospitality.
The visual identity expresses the same sensibility through carefully balanced elements. We designed a logotype with custom-drawn serif letterforms and a symbol depicting three people embracing, giving conviviality an immediate graphic expression. A palette of warm, natural colours, considered typography and a modular language of illustrations and patterns extend the identity across materials, services and environments.
Our work brought together brand strategy, logo design, visual and verbal identity, and comprehensive brand guidelines. The resulting system gives Casa Rosina a distinctive character within Campiglio Plaza, while providing the flexibility to evolve across future destinations and hospitality formats.
In Brief
Brand Positioning
Visual Identity
Verbal Identity
Casa Rosina brings a family memory into a contemporary vision of Italian hospitality. For a dining concept conceived in Madonna di Campiglio with ambitions beyond the Alps, we developed a brand identity inspired by the dolce vita and the simple pleasure of being together.
Created by AM Holding within the Campiglio Plaza development by Roseto Experience, Casa Rosina takes its name from the founder’s grandmother. The restaurant combines this intimate inspiration with a sophisticated approach to hospitality. Its menu brings together sea and mountain, with an emphasis on fresh ingredients, sharing dishes and conviviality. In 2026, we joined the project to develop its brand strategy, visual and verbal identity.
Casa Rosina was conceived as a hospitality concept capable of expanding from Alpine resorts to coastal destinations. Its identity therefore needed a cultural foundation that could resonate across different settings. We found that direction in the Italian dolce vita, developing the positioning “L’arte di stare insieme”, the art of being together. Human relationships and the pleasure of shared experiences became central to the brand.
We translated this territory into six defining values: timeless elegance, refined hedonism, everyday beauty, conviviality, sophisticated irony and the pleasure of taking time. Inspired by Italian social life in the 1950s and 1960s, the brand narrative reinterprets that atmosphere through a contemporary lens. The verbal identity combines warmth and familiarity with the confidence of refined hospitality.
The visual identity expresses the same sensibility through carefully balanced elements. We designed a logotype with custom-drawn serif letterforms and a symbol depicting three people embracing, giving conviviality an immediate graphic expression. A palette of warm, natural colours, considered typography and a modular language of illustrations and patterns extend the identity across materials, services and environments.
Our work brought together brand strategy, logo design, visual and verbal identity, and comprehensive brand guidelines. The resulting system gives Casa Rosina a distinctive character within Campiglio Plaza, while providing the flexibility to evolve across future destinations and hospitality formats.
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