zeroCO2
Making Environmental Action Easier to Understand and Explore
Reforestation is only part of zeroCO2’s story. Its projects connect planted trees with the farming families who care for them. We developed a visual language and digital platform that make these relationships tangible, helping individuals and businesses discover different ways to contribute.
Founded in 2019 by Andrea Pesce and Virgilio Galicia, zeroCO2 is an Italian benefit corporation whose reforestation activities began in Guatemala. Individuals and businesses can adopt or gift trees planted in countries including Guatemala, Argentina, Tanzania and Italy. The trees are donated to farming families, who also receive training in organic agriculture, supporting food security and creating economic opportunities. In 2020, zeroCO2 approached us to evolve its visual identity and create a website that could explain how environmental restoration and community support work together.
The website needed to address distinct audiences. Individuals required an engaging way to explore projects and adopt or gift trees. Companies needed structured information about carbon footprint analysis, sustainability consultancy and low-carbon transition services. Scientific credibility and environmental education also had to remain accessible throughout.
We built on the existing logo and strategic direction, enriching the visual language with vibrant colours and a playful typographic hierarchy. Roots became the central graphic motif, expressing the connection between trees, land and the people who care for them. Reportage-style photography documents the projects, while custom illustrations give individual tree species a distinctive personality. Together, these elements bring warmth to a communication grounded in scientific information.
We organised the website around zeroCO2’s mission, reforestation projects, corporate services and environmental education. A modular design system accommodates varied content, while a disappearing header gives project photography greater prominence as visitors scroll. The e-commerce section introduces playful interactions for adopting or gifting trees, alongside more detailed information for business audiences.
Our contribution covered creative direction, visual identity development, information architecture, UX/UI design, design system and development. The platform brings corporate communication, tree adoption and educational content together in a coherent digital environment, making the connection between reforestation and the long-term involvement of farming communities easier to understand.
IN BRIEF
Art Direction
UX/UI
Information Architecture
Design System
Front-End Development
CREDITS
Illustrations: Giulia Cassandra Cianca
Awards
Awwwards — Honorable Mention
Reforestation is only part of zeroCO2’s story. Its projects connect planted trees with the farming families who care for them. We developed a visual language and digital platform that make these relationships tangible, helping individuals and businesses discover different ways to contribute.
Founded in 2019 by Andrea Pesce and Virgilio Galicia, zeroCO2 is an Italian benefit corporation whose reforestation activities began in Guatemala. Individuals and businesses can adopt or gift trees planted in countries including Guatemala, Argentina, Tanzania and Italy. The trees are donated to farming families, who also receive training in organic agriculture, supporting food security and creating economic opportunities. In 2020, zeroCO2 approached us to evolve its visual identity and create a website that could explain how environmental restoration and community support work together.
The website needed to address distinct audiences. Individuals required an engaging way to explore projects and adopt or gift trees. Companies needed structured information about carbon footprint analysis, sustainability consultancy and low-carbon transition services. Scientific credibility and environmental education also had to remain accessible throughout.
We built on the existing logo and strategic direction, enriching the visual language with vibrant colours and a playful typographic hierarchy. Roots became the central graphic motif, expressing the connection between trees, land and the people who care for them. Reportage-style photography documents the projects, while custom illustrations give individual tree species a distinctive personality. Together, these elements bring warmth to a communication grounded in scientific information.
We organised the website around zeroCO2’s mission, reforestation projects, corporate services and environmental education. A modular design system accommodates varied content, while a disappearing header gives project photography greater prominence as visitors scroll. The e-commerce section introduces playful interactions for adopting or gifting trees, alongside more detailed information for business audiences.
Our contribution covered creative direction, visual identity development, information architecture, UX/UI design, design system and development. The platform brings corporate communication, tree adoption and educational content together in a coherent digital environment, making the connection between reforestation and the long-term involvement of farming communities easier to understand.
Related Projects
An Identity at the Intersection of Change and Possibility
An Identity at the Intersection of Change and Possibility
An Identity at the Intersection of Change and Possibility
