WeSchool
A Playful Identity for a New Learning Culture
WeSchool brought collaborative learning into a digital environment designed for teachers and students. We developed a playful visual identity and a flexible website that connected its educational platform with its commercial offer for companies and institutions, creating a consistent brand experience for different audiences.
Founded in 2016 by Marco De Rossi, WeSchool evolved from OilProject, bringing lessons, learning materials, discussions and assessments together in a shared space for use inside and outside the classroom. As digital education gained momentum in Italy, the platform needed to engage students and teachers while establishing credibility with companies and institutional partners. We joined at launch to shape its visual identity and digital presence.
“Riscriviamo l’educazione” (“Rewriting Education”) expressed WeSchool’s ambition to challenge conventional approaches to educational software. We translated this direction into a vibrant graphic language connecting the energy of learning with the possibilities of technology. Purple and yellow established a distinctive palette, while photographs of real learning situations against bold colour fields introduced a pop sensibility. Animated, hand-drawn scribbles brought the familiar gestures of pen and paper into the digital environment. The logo and modular identity provided a versatile foundation for different courses, initiatives and audiences.
The website needed to accommodate two complementary activities: a free educational platform for schools and a commercial offer for companies and institutional partners. We developed the information architecture, UX and UI around a flexible design system that combines corporate content with e-commerce functionality. Modular components allowed course and project pages to adapt to different content while maintaining visual consistency. Working closely with the Tech team, we integrated adaptive graphic elements and fluid SVG animations, extending the brand’s expressive character across navigation and interaction.
Our work also included website development and brand guidelines, establishing shared principles for future applications. During the 2020 pandemic, WeSchool became an important resource for distance learning in Italy, reaching over two million users.
The identity and website gave WeSchool a coherent way to communicate its educational vision across different audiences, supporting a platform that brought together classroom learning, professional training and institutional partnerships.
In Brief
Brand Positioning
Visual Identity
UX/UI
Information Architecture
Front-End Development
CREDITS
Art Direction (photo): Sofia Girelli
Photo: Vinnie Liazza
WeSchool brought collaborative learning into a digital environment designed for teachers and students. We developed a playful visual identity and a flexible website that connected its educational platform with its commercial offer for companies and institutions, creating a consistent brand experience for different audiences.
Founded in 2016 by Marco De Rossi, WeSchool evolved from OilProject, bringing lessons, learning materials, discussions and assessments together in a shared space for use inside and outside the classroom. As digital education gained momentum in Italy, the platform needed to engage students and teachers while establishing credibility with companies and institutional partners. We joined at launch to shape its visual identity and digital presence.
“Riscriviamo l’educazione” (“Rewriting Education”) expressed WeSchool’s ambition to challenge conventional approaches to educational software. We translated this direction into a vibrant graphic language connecting the energy of learning with the possibilities of technology. Purple and yellow established a distinctive palette, while photographs of real learning situations against bold colour fields introduced a pop sensibility. Animated, hand-drawn scribbles brought the familiar gestures of pen and paper into the digital environment. The logo and modular identity provided a versatile foundation for different courses, initiatives and audiences.
The website needed to accommodate two complementary activities: a free educational platform for schools and a commercial offer for companies and institutional partners. We developed the information architecture, UX and UI around a flexible design system that combines corporate content with e-commerce functionality. Modular components allowed course and project pages to adapt to different content while maintaining visual consistency. Working closely with the Tech team, we integrated adaptive graphic elements and fluid SVG animations, extending the brand’s expressive character across navigation and interaction.
Our work also included website development and brand guidelines, establishing shared principles for future applications. During the 2020 pandemic, WeSchool became an important resource for distance learning in Italy, reaching over two million users.
The identity and website gave WeSchool a coherent way to communicate its educational vision across different audiences, supporting a platform that brought together classroom learning, professional training and institutional partnerships.
Related Projects
A People-First Brand for a New Kind of Driving School
A People-First Brand for a New Kind of Driving School
A People-First Brand for a New Kind of Driving School
