EuroItalia
Where Industrial Expertise Meets Luxury Sensibility
Euroitalia operates behind some of fashion’s most recognisable fragrance lines, combining industrial expertise with a refined understanding of luxury. We evolved its corporate identity to make the company’s capabilities more visible, while allowing the distinctive brands in its portfolio to retain their own character.
Founded in 1978 by Giovanni Sgariboldi, Euroitalia creates, manufactures and distributes prestige fragrances and beauty products for fashion houses including Versace and Moschino, alongside its own brands. From product concept to international distribution, it manages the entire process. Its products reach over 150 countries, with exports accounting for around 95% of turnover. In 2020, changes in the fragrance market and a generational transition within the family business called for an updated corporate identity.
Euroitalia’s position demands a particular balance. Its industrial and creative expertise supports fashion houses with well-established identities, while the company needs a recognisable presence of its own. We chose to evolve the existing brand, respecting its heritage while developing a visual language aligned with contemporary luxury.
We refined the logotype’s proportions, spacing and serif details, preserving its familiar character. Black and white, elegant typography and geometric compositions draw on the visual codes of high fashion, with acid yellow providing a vivid accent. An outlined sunburst became a recurring graphic motif, evoking the diffusion of fragrance through the air. Fine lines, animated in selected applications, introduce subtle movement and give Euroitalia a distinctive graphic signature that coexists with the identities of its partners.
The corporate website extended this direction into a digital experience for international commercial partners, fashion houses and prospective talent. We developed the UX/UI design, website and SEO copywriting, using geometric grids, precise typography and a predominantly monochrome palette to create an editorial feel. Brand guidelines and corporate materials extended the same visual language to print, including the company’s annual report.
The project gave Euroitalia a coherent set of tools to communicate its heritage, capabilities and role in the fragrance industry. A corporate identity with a character of its own, designed to support the brands it helps develop while keeping the Euroitalia name firmly in view.
IN BRIEF
Visual Identity
UX/UI
Front-End Development
Euroitalia operates behind some of fashion’s most recognisable fragrance lines, combining industrial expertise with a refined understanding of luxury. We evolved its corporate identity to make the company’s capabilities more visible, while allowing the distinctive brands in its portfolio to retain their own character.
Founded in 1978 by Giovanni Sgariboldi, Euroitalia creates, manufactures and distributes prestige fragrances and beauty products for fashion houses including Versace and Moschino, alongside its own brands. From product concept to international distribution, it manages the entire process. Its products reach over 150 countries, with exports accounting for around 95% of turnover. In 2020, changes in the fragrance market and a generational transition within the family business called for an updated corporate identity.
Euroitalia’s position demands a particular balance. Its industrial and creative expertise supports fashion houses with well-established identities, while the company needs a recognisable presence of its own. We chose to evolve the existing brand, respecting its heritage while developing a visual language aligned with contemporary luxury.
We refined the logotype’s proportions, spacing and serif details, preserving its familiar character. Black and white, elegant typography and geometric compositions draw on the visual codes of high fashion, with acid yellow providing a vivid accent. An outlined sunburst became a recurring graphic motif, evoking the diffusion of fragrance through the air. Fine lines, animated in selected applications, introduce subtle movement and give Euroitalia a distinctive graphic signature that coexists with the identities of its partners.
The corporate website extended this direction into a digital experience for international commercial partners, fashion houses and prospective talent. We developed the UX/UI design, website and SEO copywriting, using geometric grids, precise typography and a predominantly monochrome palette to create an editorial feel. Brand guidelines and corporate materials extended the same visual language to print, including the company’s annual report.
The project gave Euroitalia a coherent set of tools to communicate its heritage, capabilities and role in the fragrance industry. A corporate identity with a character of its own, designed to support the brands it helps develop while keeping the Euroitalia name firmly in view.
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