Milano Contract District
A Flexible Identity for a Multifaceted Design Network
Milano Contract District brought property developers, homebuyers and Italian design brands together around a coordinated approach to residential interiors. From its launch, we developed an identity inspired by apartment floor plans, making an unfamiliar business model easier to understand while giving its many partners room to express their own identities.
Founded in Milan in 2016 by Lorenzo Pascucci, Milano Contract District introduced the Contract System, a B2B2C model integrating interior finishes and furniture into residential developments. A 1,700-square-metre multifunctional showroom provided a physical setting where developers, design brands and future homeowners could connect. The proposition addressed a fragmented process in which construction and interior design had traditionally been managed separately.
We joined the project at launch, when explaining the business model was as important as establishing the district’s identity. Each partner brought an established visual language, making it essential to preserve individual visibility within a recognisable collective identity. We found our starting point in what connected everyone involved: living space. The idea of a place in which to imagine other places became the foundation of the brand narrative.
Imaginary apartment floor plans informed a dynamic graphic language. Rearrangeable geometric shapes reflected the modularity and personalisation of the Contract System, adapting to different formats and communications. Vivid yellow, precise typography and a distinctive logotype gave the identity a strong character, while flexible compositions allowed it to coexist with the visual worlds of established design brands.
We extended the spatial concept to the website, developing the UX strategy, information architecture, UX/UI design and digital platform. Bold graphic elements and intuitive navigation helped explain how the Contract System worked. A brand book and design system established consistent applications, while catalogues and corporate presentations translated the identity into practical communication tools for different audiences.
The project established a clear relationship between Milano Contract District as the unifying brand and the individual partners contributing to its offer. In 2018, the company was recognised by the Lombardy Region as one of its regional excellences. In June 2023, the initiative evolved into Contract District Group, expanding its activities through a cloud-based marketplace for integrated home-design services.
IN BRIEF
Visual Identity
Information Architecture
UX/UI
Front-End Development
Milano Contract District brought property developers, homebuyers and Italian design brands together around a coordinated approach to residential interiors. From its launch, we developed an identity inspired by apartment floor plans, making an unfamiliar business model easier to understand while giving its many partners room to express their own identities.
Founded in Milan in 2016 by Lorenzo Pascucci, Milano Contract District introduced the Contract System, a B2B2C model integrating interior finishes and furniture into residential developments. A 1,700-square-metre multifunctional showroom provided a physical setting where developers, design brands and future homeowners could connect. The proposition addressed a fragmented process in which construction and interior design had traditionally been managed separately.
We joined the project at launch, when explaining the business model was as important as establishing the district’s identity. Each partner brought an established visual language, making it essential to preserve individual visibility within a recognisable collective identity. We found our starting point in what connected everyone involved: living space. The idea of a place in which to imagine other places became the foundation of the brand narrative.
Imaginary apartment floor plans informed a dynamic graphic language. Rearrangeable geometric shapes reflected the modularity and personalisation of the Contract System, adapting to different formats and communications. Vivid yellow, precise typography and a distinctive logotype gave the identity a strong character, while flexible compositions allowed it to coexist with the visual worlds of established design brands.
We extended the spatial concept to the website, developing the UX strategy, information architecture, UX/UI design and digital platform. Bold graphic elements and intuitive navigation helped explain how the Contract System worked. A brand book and design system established consistent applications, while catalogues and corporate presentations translated the identity into practical communication tools for different audiences.
The project established a clear relationship between Milano Contract District as the unifying brand and the individual partners contributing to its offer. In 2018, the company was recognised by the Lombardy Region as one of its regional excellences. In June 2023, the initiative evolved into Contract District Group, expanding its activities through a cloud-based marketplace for integrated home-design services.
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