Maison Soksi, born from the creative mind of Italian-Swiss, Tokyo-based Andrea Giorgini, stands out in the fashion hosiery landscape since its launch in February 2019. This label combines luxury with a distinctive underground edge. The collections, designed in Milan and crafted in Mantova and Venice, represent an avant-garde blend of high-end sophistication and unique underground aesthetics. Maison Soksi’s dedication to innovation and quality has garnered attention from prestigious publications like Vogue Magazine and Vanity Fair Italy.
In collaboration with Maison Soksi, APART took on the challenge of creating an e-commerce platform that truly reflects the brand’s character. The focus was on subtly yet effectively showcasing Maison Soksi’s creative seasonal photoshoots and superior product quality, with an emphasis on the visual allure of legs adorned in their chic tights.
APART’s journey in this collaboration involved establishing a strong editorial structure for the homepage and lookbook page. These were designed with flexible modules to accommodate various image sizes, ensuring a dynamic and seasonally adaptable layout. The Product Listing page featured symmetrically arranged images of legs in Maison Soksi’s tights, set against minimalist backgrounds, creating an enchanting and surreal visual experience.
A key feature of the website is the slow, ascending content display, particularly engaging on the Product Detail Pages. This design choice allows for a graceful revelation of large images showcasing the tights, highlighting the luxurious nature of Maison Soksi’s products through expansive imagery and concise text. This strategy places Maison Soksi’s products and the artistic quality of the photoshoots at the forefront.
The website’s design ethos focuses on presenting Maison Soksi’s exquisite, whimsical, and lavish Italian-made tights. A minimalistic header accentuates the emphasis on visual storytelling. The technical solutions devised are in perfect harmony with the brand’s personality and the creative director’s vision, ensuring that the e-commerce platform adheres to best practices while appealing to the target audience.
Creating Maison Soksi’s e-commerce platform required intricate coordination with external teams, including logistics, to produce a robust and cohesive final product. Although post-launch market impact details are not specified, the collaborative and synchronized development process was essential in crafting a platform that effectively showcases Maison Soksi’s seamless melding of luxury and underground style, redefining the standards in the hosiery industry.
CREDITS:
Photo: Valentin Herfray
