Progetto Happiness was born as a media platform exploring happiness through the lenses of investigative journalism, anthropology, and sociology. Its unique perspective positioned it at the crossroads of culture and storytelling, offering audiences thought-provoking insights into how happiness is perceived around the world, alongside timely narratives and meaningful stories.
By the end of 2024, the brand faced a pivotal challenge: transitioning from an independent media outlet into a full-fledged digital publisher. This transformation required more than a new business model capable of monetizing content and partnerships with companies. It also demanded a new strategic and visual identity—one that could preserve the brand’s essence while unlocking broader market opportunities.
The solution lay in reinterpreting happiness not only as a cultural or narrative theme, but as a market-relevant territory able to resonate across industries and attract brands eager to associate with values of wellbeing and positivity. Through this new perspective, happiness evolved from being an idea to becoming a tangible practice, expressed daily through practical and authentic content.
The evolved positioning defines Progetto Happiness as a digital publisher for those seeking to build balance and optimism in their daily lives. This brand territory bridges personal inspiration and market relevance, transforming happiness into a perspective that speaks to both individuals and organizations.
APART played a key role in this transition, guiding Progetto Happiness through business, marketing, and branding consultancy. From redefining its strategic direction to shaping a visual and narrative identity capable of supporting new partnerships, APART ensured that the brand could embrace growth while staying true to its mission.
Although the project has just launched, the new positioning already lays the foundation for sustainable expansion, ensuring that Progetto Happiness continues to uphold its original vision: making happiness a shared perspective that inspires both people and brands.
