Since 1873, Benetti Yachts has set the standard for Italian yacht craftsmanship, mastering the art of Giga yacht construction—an achievement that represents the highest expression of engineering and design in the industry. With a legacy spanning centuries, the brand is known for its unmistakable lines, collaborations with leading designers, and an approach that fuses craftsmanship, technology, and timeless elegance. To strengthen its digital presence and refine how it engages with a new generation of yacht enthusiasts, Benetti partnered with APART to redesign its website, creating a platform that is both a corporate showcase and a seamless bridge between shipyard and owner.
The challenge was twofold: on one side, elevating the brand’s digital expression, ensuring the website reflected Benetti’s stature and its legacy of craftsmanship; on the other, restructuring an extensive and complex information system to make navigation effortless. The previous site, rich in content, often led users through deep, nested layers that made discovering key information a challenge. APART worked to bring clarity, refining the architecture to give each section a precise role, with a navigation experience that feels intuitive and immediate.
Visually, the approach is rooted in an editorial sensibility—spacious, understated, and typographically sophisticated. The use of white space enhances the sense of exclusivity, while a restrained yet distinctive palette of gold highlights and refined contrasts keeps the aesthetic sharp and contemporary. The yacht catalog has been restructured around families rather than individual models, allowing for a stronger narrative that emphasizes shared characteristics before diving into specific details. To facilitate comparison and exploration, a dual navigation system has been introduced: a primary menu for full-site browsing and a dedicated yacht panel that provides a continuous, streamlined overview of the fleet.
Given Benetti’s ever-evolving portfolio, the site has been designed with flexibility at its core. A modular content system allows for seamless updates, ensuring that new models, innovations, and stories can be integrated without disrupting the overall coherence. At the same time, immersive full-screen visuals break up the structured layouts, creating moments of impact that bring Benetti’s world to life. The result is a digital presence that is as refined and considered as the yachts themselves—an experience that speaks to the heritage, precision, and quiet confidence of one of the most respected names in yachting.
