Cesare Cremonini
A Distinctive Visual Language for an Evolving Artist
Each of Cesare Cremonini’s albums marked a distinct phase in his artistic evolution. We developed a visual identity rooted in geometry, colour and conceptual imagery, extending from record covers to live performances while giving each release its own expressive character.
In 2012, Cremonini was entering a new chapter in his career. After his breakthrough with Lùnapop in 1999, he had established himself as a solo artist and songwriter. The release of La teoria dei colori coincided with the launch of his own label, Tre Cuori, distributed by Universal Music Italia. The visual identity needed to reflect his artistic maturity while maintaining a connection with his established audience.
We moved away from conventional portrait-led album covers, developing a graphic language informed by contemporary art, avant-garde design and advertising. Geometry, colour and formal precision became the foundations of a recognisable aesthetic, giving prominence to the music and the ideas behind it. This approach allowed each release to explore a different visual direction while maintaining continuity across Cremonini’s work.
La teoria dei colori (2012) introduced vibrant colours, abstract compositions and references to Goethe’s studies of colour. With Logico (2014), the aesthetic became more sculptural: three-dimensional typography transformed letters into objects seemingly governed by physical laws, set against a restrained palette. Possibili scenari (2017) introduced a more enigmatic visual language, reflecting the album’s introspective character. The collaboration continued with Alaska Baby (2024), extending this exploration into a new phase of his musical career.
Our creative direction covered the complete graphic design of each release, from cover artwork and booklets to CD and vinyl editions. We also developed tour communications, merchandising and live visuals for the La teoria dei colori tour. Each application adapted the visual language to a different scale, from the detail of a record sleeve to the immersive dimensions of a live performance.
Through our ongoing collaboration with Cremonini and his team, we developed a graphic signature that evolved alongside his music. Each album retained its individual identity, connected by a shared approach to abstraction, typography and the expressive possibilities of form and colour.
IN BRIEF
Visual Identity
Art Direction
Packaging
Merchandising
CREDITS
Video (“Ora che non ho più te”): Giorgio Schwarz — Ideosuite
3D (Logico): Giorgio Schwarz — Ideosuite
Photo: Paolo Mazzini
Each of Cesare Cremonini’s albums marked a distinct phase in his artistic evolution. We developed a visual identity rooted in geometry, colour and conceptual imagery, extending from record covers to live performances while giving each release its own expressive character.
In 2012, Cremonini was entering a new chapter in his career. After his breakthrough with Lùnapop in 1999, he had established himself as a solo artist and songwriter. The release of La teoria dei colori coincided with the launch of his own label, Tre Cuori, distributed by Universal Music Italia. The visual identity needed to reflect his artistic maturity while maintaining a connection with his established audience.
We moved away from conventional portrait-led album covers, developing a graphic language informed by contemporary art, avant-garde design and advertising. Geometry, colour and formal precision became the foundations of a recognisable aesthetic, giving prominence to the music and the ideas behind it. This approach allowed each release to explore a different visual direction while maintaining continuity across Cremonini’s work.
La teoria dei colori (2012) introduced vibrant colours, abstract compositions and references to Goethe’s studies of colour. With Logico (2014), the aesthetic became more sculptural: three-dimensional typography transformed letters into objects seemingly governed by physical laws, set against a restrained palette. Possibili scenari (2017) introduced a more enigmatic visual language, reflecting the album’s introspective character. The collaboration continued with Alaska Baby (2024), extending this exploration into a new phase of his musical career.
Our creative direction covered the complete graphic design of each release, from cover artwork and booklets to CD and vinyl editions. We also developed tour communications, merchandising and live visuals for the La teoria dei colori tour. Each application adapted the visual language to a different scale, from the detail of a record sleeve to the immersive dimensions of a live performance.
Through our ongoing collaboration with Cremonini and his team, we developed a graphic signature that evolved alongside his music. Each album retained its individual identity, connected by a shared approach to abstraction, typography and the expressive possibilities of form and colour.
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