CiakClub
Growing Beyond Cinema, Without Losing the Plot
CiakClub grew from a Facebook community into a digital publisher with over two million people across its social channels. As its editorial scope expanded into gaming and wider entertainment, we developed a cinematic visual identity that could move across genres and formats while retaining the brand’s irreverent personality.
Born as an online community of cinema enthusiasts, CiakClub evolved into an established Italian media platform covering films, television series and entertainment through news, reviews, interviews and original multimedia content. In 2025, approaching its tenth anniversary, the publisher was preparing to explore new editorial territories, starting with gaming. This expansion called for an identity that reflected its growing ambitions and the maturity of its publishing operation.
Our challenge was to bring greater consistency to CiakClub’s communication while preserving the spontaneity, humour and pop references familiar to its audience. The identity also needed to establish credibility with distributors, streaming platforms and commercial partners. We found our creative starting point in cinema itself, developing a visual language that could adapt to different genres and editorial formats.
The logo takes inspiration from a soap bar, an iconic object in cult cinema, reinterpreted as the club’s symbol. Its form becomes a flexible graphic element, adopting different textures, lighting and treatments according to the content, from the saturated aesthetic of pulp films to the darker atmosphere of thrillers. We retained CiakClub’s signature orange, expanding it into a contrasting pop palette, and introduced bold typography inspired by film posters and title sequences.
Motion plays a defining role in the identity. We developed the chromatic trail, a distinctive graphic effect inspired by the visual spectacle of cinema. Combined with animated shapes, transitions and adaptable compositions, it establishes a recognisable rhythm across static and moving content, from Instagram posts and TikTok videos to podcasts, editorial graphics and events.
Our work covered visual identity, logo design, creative direction, motion design and comprehensive brand guidelines. The system gives CiakClub’s editorial team practical rules for producing content consistently, while allowing different subjects to retain their own visual character. It provides a flexible foundation for expansion into wider entertainment, connecting the publisher’s social roots with the needs of an established media brand.
In Brief
Visual Identity
Art Direction
CiakClub grew from a Facebook community into a digital publisher with over two million people across its social channels. As its editorial scope expanded into gaming and wider entertainment, we developed a cinematic visual identity that could move across genres and formats while retaining the brand’s irreverent personality.
Born as an online community of cinema enthusiasts, CiakClub evolved into an established Italian media platform covering films, television series and entertainment through news, reviews, interviews and original multimedia content. In 2025, approaching its tenth anniversary, the publisher was preparing to explore new editorial territories, starting with gaming. This expansion called for an identity that reflected its growing ambitions and the maturity of its publishing operation.
Our challenge was to bring greater consistency to CiakClub’s communication while preserving the spontaneity, humour and pop references familiar to its audience. The identity also needed to establish credibility with distributors, streaming platforms and commercial partners. We found our creative starting point in cinema itself, developing a visual language that could adapt to different genres and editorial formats.
The logo takes inspiration from a soap bar, an iconic object in cult cinema, reinterpreted as the club’s symbol. Its form becomes a flexible graphic element, adopting different textures, lighting and treatments according to the content, from the saturated aesthetic of pulp films to the darker atmosphere of thrillers. We retained CiakClub’s signature orange, expanding it into a contrasting pop palette, and introduced bold typography inspired by film posters and title sequences.
Motion plays a defining role in the identity. We developed the chromatic trail, a distinctive graphic effect inspired by the visual spectacle of cinema. Combined with animated shapes, transitions and adaptable compositions, it establishes a recognisable rhythm across static and moving content, from Instagram posts and TikTok videos to podcasts, editorial graphics and events.
Our work covered visual identity, logo design, creative direction, motion design and comprehensive brand guidelines. The system gives CiakClub’s editorial team practical rules for producing content consistently, while allowing different subjects to retain their own visual character. It provides a flexible foundation for expansion into wider entertainment, connecting the publisher’s social roots with the needs of an established media brand.
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